About Me

I’m Marwan AlShafei, a seasoned UX Designer with over 6 years of in-depth experience in User Experience, Product Design, and Strategic Thinking. My design career started with a simple observation: people often struggle with technology not because they're not savvy enough, but because the technology itself isn't always user-friendly. This little nugget of insight sparked my fascination with User Experience Design. So, I rolled up my sleeves and dove into a course at DesignLab. It wasn’t just about adding another skill to my toolkit; it was about understanding the "why" behind every click, swipe, and scroll.

The more I dove into the world of design, the more I wanted to learn. I now have multiple certifications in user experience and product design from reputable organizations, such as Akendi, IDEO, and Nielsen Norman Group. Now, my day-to-day is all about collaborating with talented teams to create digital experiences that feel more like a friendly conversation than a daunting task. It's not just about making things look pretty – it’s about creating user-centric digital experiences that have a positive and transformative impact on people’s relationship with technology.

Timeline
Apr 2016 – Apr 2017
Design Lab
Designer in Training

I joined Design Lab where I was mentored by UX Design experts Martino Liu, Toni Rosati, and Erika Harano.

;
Apr 2017 – Apr 2019
Phreesia
Product Designer

I joined Phreesia where I learned the fundamentals of the design process, as well as how to collaborate with a cross-functional team.

Apr 2018 – 2019
lllllllll
llll...lllll
Lululemon
Product Designer

In Lululemon, I improved the user experience of our internal employee app by integrating a gift card scanner feature, which resulted in a 14% increase in user satisfaction.

Sept 2019 – 2022
lllllllll
Canada Post
Lead UX Designer

I joined Canada Post to lead the process of user experience design in an agile environment across multiple enterprise-level projects that ranged from responsive web design, iOS, and Android.

Mar 2022 – 2024
lllllllll
EDC
UX Designer

Joined EDC to spearhead the design of MyEDC, an Omni-Channel platform to enable seamless user access to all EDC applications.

Good design is invisible.

Good design is clean, effective, and seamlessly blends user delight with business success. Here are my design principles.

"Kaizen"

Kaizen stands for continuous improvement. It’s a call to always keep pushing our designs further, improving them bit by bit, never just settling for "good enough".

Humans, not users

Great design balances how it looks and how it works, all while tuning into the user's feelings, actions, and their needs.

Details, details, details

The details in a product's design, like the spacing, font choices, the component's size, and the tiny bits of text, all influences the user's experience. Every piece needs to be carefully put together.

My Services

In the past 6 years, I've designed consumer-facing products, business-facing products, and evolved design system tools for both commercial enterprises and government organizations..

UX/UI Design

I design effective and responsive interfaces based on a user-centric approach to build user-friendly, pixel perfect, and unique interfaces.

Interaction Design

I use a variety of design methods to organize content and information to create seamless interactions between a system and its users.

Research & Strategy

I conduct research to empathize with users and identify their needs to create a design strategy that meets both user and business goals.

My Process

Design is inherently a complex and iterative journey. This is a simplified breakdown of my methodology, aligned with the design thinking framework. I use the design thinking process to understand users, challenge assumptions, redefine problems, and create user-centric solutions to prototype, test, and implement.

CONNECT WITH ME
1

Empathize

This is all about getting into people's shoes. It's important to really understand their needs, frustrations, and what they're trying to achieve. It’s like being a detective, but instead of solving a crime, you’re figuring out people’s real challenges.

2

Ideate

Now it's time to brainstorm. With a clear picture of what people are struggling with, it's about coming up with as many ideas as possible to solve their problems. It's all about thinking outside the box and imagining what could be, rather than what is.

3

Prototype, Test, & Implement

The final step involves turning ideas into tangible prototypes. These can range from low-fidelity sketches to interactive prototypes. Testing provides feedback on what works and what doesn’t, leading to refinements and iterations.

Have a project in mind?
Let’s work together

CONNECT WITH ME
© 2024, BUILT BY MARWAN ALSHAFEI