My Services

UX/UI Design

I design effective and responsive interfaces based on a user-centric approach to build user-friendly, pixel perfect, and unique interfaces.

Interaction Design

I use a variety of design methods to organize content and information to create seamless interactions between a system and its users.

Research & Strategy

I conduct research to empathize with users and identify their needs to create a design strategy that meets both user and business goals.

My Projects

Over the years, I've worked with a variety of companies of different sizes where I was able to create some truly unique products. My design process is not strictly linear; it often involves iteration and flexibility as I respond to feedback and insights gathered throughout the process. Here is a snapshot of the process for some of the projects that I've found both challenging and rewarding.

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Responsive design

Shipping Manager: reshaping Canada Post's commercial shipping experience

description
Shipping Manager is a web app that allows businesses to create, pay for, and print shipping labels to send packages around the world.
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Projects Image
Web app

Phreesia: visualizing patient insurance verifications

description
Phreesia is a patient intake software that helps hospitals and clinics automate the patient check-in process.
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Find a Rate
Design

Find a Rate: designing a mobile experience to help Canadians calculate and compare postage prices

description
Find a Rate is a Canada Post mobile app feature where you can calculate and compare postage prices for shipping and mailing packages.
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Bit by Bit
Web app

BitbyBit: using Fitbit to manage activity data for seniors

description
Bitbybit uses data gathered from Fitbit hardware to manage physical activity data for seniors, promote movement, and socialization.
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FeaturedDesigns

Here's a showcase of my best work: compelling, purpose-driven designs tailored to deliver impactful results.

My Process

Design is inherently a complex and iterative journey. This is a simplified breakdown of my methodology, aligned with the design thinking framework. I use the design thinking process to understand users, challenge assumptions, redefine problems, and create user-centric solutions to prototype, test, and implement.

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1

Empathize

This is all about getting into people's shoes. It's important to really understand their needs, frustrations, and what they're trying to achieve. It’s like being a detective, but instead of solving a crime, you’re figuring out people’s real challenges.

2

Ideate

Now it's time to brainstorm. With a clear picture of what people are struggling with, it's about coming up with as many ideas as possible to solve their problems. It's all about thinking outside the box and imagining what could be, rather than what is.

3

Prototype, Test, & Implement

The final step involves turning ideas into tangible prototypes. These can range from low-fidelity sketches to interactive prototypes. Testing provides feedback on what works and what doesn’t, leading to refinements and iterations.

About Me

I’m Marwan AlShafei, a seasoned UX Designer with over 6 years of in-depth experience in User Experience, Product Design, and Strategic Thinking. My design career started with a simple observation: people often struggle with technology not because they're not savvy enough, but because the technology itself isn't always user-friendly. This little nugget of insight sparked my fascination with User Experience Design. So, I rolled up my sleeves and dove into a course at DesignLab. It wasn’t just about adding another skill to my toolkit; it was about understanding the "why" behind every click, swipe, and scroll.

The more I dove into the world of design, the more I wanted to learn. I now have multiple certifications in user experience and product design from reputable organizations, such as Akendi, IDEO, and Nielsen Norman Group. Now, my day-to-day is all about collaborating with talented teams to create digital experiences that feel more like a friendly conversation than a daunting task. It's not just about making things look pretty – it’s about creating user-centric digital experiences that have a positive and transformative impact on people’s relationship with technology.

Timeline
Apr 2016 – Apr 2017
Design Lab
Designer in Training

I joined Design Lab where I was mentored by UX Design experts Martino Liu, Toni Rosati, and Erika Harano.

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Apr 2018 – Apr 2019
Phreesia
Product Designer

I joined Phreesia where I learned the fundamentals of the design process, as well as how to collaborate with a cross-functional team.

May 2019–Jan 2020
Lululemon
Product Designer

In Lululemon, I improved the user experience of our internal employee app by integrating a gift card scanner feature, which resulted in a 14% increase in user satisfaction.

Sept 2019 – 2022
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Canada Post
Lead UX Designer

I joined Canada Post to lead the process of user experience design in an agile environment across multiple enterprise-level projects that ranged from responsive web design, iOS, and Android.

Mar 2022 – 2024
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EDC
UX Designer

Joined EDC to spearhead the design of MyEDC, an Omni-Channel platform to enable seamless user access to all EDC applications.

Have a project in mind?
Let’s work together

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© 2024, BUILT BY MARWAN ALSHAFEI